A strategic storyteller who leverages multiple creative disciplines to support social impact and inclusion.
Get in touch
Email: liamdargaville@gmail.com
Phone number: (+66) 98 065 7800
Based in: Bangkok, Thailand, 10110
About me
Sawatdee khrap! Kia ora! Hello! I’m Liam, a self-taught creative with 15 years experience producing compelling content across multiple disciplines including graphic design, videography, sound design, voice over, motion graphics, short-form & long-form copywriting, social media, wed design, campaign strategy, event production, and as a performer. Most recently I’ve been working as a contractor for UNICEF Aotearoa New Zealand as lead creative and strategist for their current and upcoming marketing campaigns. Below is a breadth of work I produced for them throughout 2024 and 2025 while I was living in New Zealand, my home, and more recently as a contractor after I moved to Bangkok. I’m looking forward to growing as a creative in a new and exciting city.
FATHER’S DAY CAMPAIGN
“LIKE DAD DOES”
This Father's Day mini campaign encourages celebrating the love and support that dads provide by extending that care to children in need through UNICEF Inspired Gifts. It highlights the quiet, impactful ways fathers show their love and aims to offer real, tangible humanitarian products such as soccer balls, winter blankets, science kits, and therapeutic foods to children in challenging circumstances. The campaign seeks to grow support for UNICEF's Greatest Need fund, attract new audiences seeking charitable gifts, and reinforce UNICEF's position as a leader in ethical gifting. It emphasises values important to New Zealanders, such as humility and authenticity, portraying the understated heroism of dads who contribute to their families and communities in meaningful ways. This campaign was soft launched in 2025 purely as a eDM campaign with a blueprint deck I made so that it may be easily rolled out as a full marketing campaign in 2026 by the internal team. I built the campaign deck and static assets in Canva to serve as a template for easy replication and repurposing.
Static Designs for Featured ‘Gifts’
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Gift: Pack of Footballs
You would help children connect and heal through play with this two-pack of quality footballs. In tough times, the chance to run, laugh, and play with friends can bring joy and a sense of normalcy to a child’s life.
Give the gift of play.
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Gift: 5 Thermal Blankets
You would help protect children from the cold with this bundle of five thermal blankets. When families face harsh winter conditions, something as simple as staying warm can be life-changing for a small child.
Give the gift of warmth.
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Gift: Case of Formula
You would help children recover from severe malnutrition with this case of therapeutic milk. In emergency settings, every serving can support a small child on their journey back to strength and stability.
Give the gift of growth.
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Gift: School Science Kit
You would give children the chance to question, invent, and dream with this hands-on School Science Kit. In tough times, access to learning tools like this can spark confidence and curiosity.
Give the gift of discovery.
Video and Personalised Gift Cards
END OF YEAR COMAPIGN
“WRAPPED IN HOPE”
My "Wrapped in Hope" campaign for UNICEF Aotearoa New Zealand transforms the act of gift-wrapping during the Christmas season into a meaningful gesture that supports vulnerable children through essential services like clean water, shelter, vaccines, and educational supplies. By reframing holiday giving, it connects the emotional act of wrapping gifts to global kindness and tangible impact, positioning UNICEF as a trusted channel for donations. The campaign aims to engage new donors, particularly families with young children, by leveraging festive sentiments and local relevance, while addressing challenges such as donor fatigue and the competitive retail landscape. With a focus on simple storytelling and integrated outreach, it utilises a number of channels efficiently to break through the clutter of messaging during the peak giving period. This campaign utilises everything from print, to broadcast, direct mail, out-of-home, as well as digital channels such as social media, search engines, and website. The static assets (a part from large-file OOH) were built in Canva along with a tool kit to help the internal UNICEF team expedite building the digi-ads.
Out of Home (OOH) media
This, is what hope looks, and sounds like. When people give to UNICEF, they’re gifting joy, laughter, and hope when kids need it most. This series of big six A0 panels nod to UNICEF’s thematic programmes individually while tying them together with the wrapping motif and the Wrapped in Hope tagline split across each panel. Most importantly they showcase bold, beautiful images of happy children who have been supported by UNICEF’s lifesaving work. The visuals are enhanced with a designed soundscape that represents children living a full and happy life - running water, classroom chatter, joyful laughter, playground antics and singing. Each billboard is also lit with UNICEF cyan blue LED lights. The last frame is a mirror creating an instagram-able moment nodding to the role our donors play in keeping hope alive for kids in need “Hope starts with you”.
Standalone OOH Designs
WRAPPED IN HOPE INSERTS
These designs were made to support UNICEF Direct Mail, Philanthropy, and Legacy teams donor communications.
RADIO SPOTS
“CHECKLIST”
The core idea: The relatable trope of the last-minute shopper scrolling through their Christmas shopping list. I’ve used fun and engaging sound effects, dry humour, and common kiwi vernacular to soften the ask while keeping it emotionally warm. All while highlighting the ease of donating / making an impact.
Each script has a short localised line for regional testing and to drive connection (versions on the right). The fourth phasing is for post Christmas.
Social Media Posts
A selection of organic posts I created in Canva for UNICEF Aotearoa New Zealand’s social media highlighting both local and international issues - to engage, inform, and capture audiences.
UNICEF Aotearoa’s social media posts must always be; visually cohesive, child-first, drive emotional storytelling, respectfully spotlighting real stories of children and communities, and last but not least use a consistent colour palette (including UNICEF’s signature cyan blue). The copy tone is compassionate, hopeful, and empowering - all while being conversational and easily digestible.
GLOBAL PARENT CAMPAIGN
“BEHIND EVERY SMILE”
Through sound design, narration, and the glowing smiles of children this campaign shows how sustainable and lasting access to the basics in life can empower kids now and throughout their lives. Behind every smile is UNICEF’s long-term projects and programmes that help kids not only survive, but thrive. Investing, maintaining, and scaling-up these innovative solutions requires a steady pool of monthly donations - so UNICEF can plan a happier and brighter future, for every child.
Video examples
Static examples
LEGACY CAMPAIGN
“The Beginning”
This campaign celebrates the incredible power of leaving a gift in your will to UNICEF - and the lasting legacy it will have for generations to come. UNICEF respond to over 300 emergencies every year and reach kids and families in over 192 countries, working to holistically solve the root causes of the big problems affecting kids in the greatest need. And they’ve been doing this life-changing work for over 77 years. This is UNICEF’s legacy. Now others can leave their mark and better the world for kids.
Video examples
WORKOUT FOR WATER
Les Mills Global Partnership
Workout for Water is a peer-to-peer campaign marketed towards Les Mills instructors and movers around the globe, to take on a challenge; complete 450 Reps, every day, for seven days. Water is a critical issue for communities, economies, environments, and is a golden thread in UNICEF’s life-changing programmes that nurture children’s development, growth, health, and happiness. Every dollar raised went towards helping UNICEF provide access to education, health care, protection, nutrition, and the one thing that ties them all together, WATER.
Video examples
Static examples
UNICEF AMBASSADOR
Laura McGoldrick
These videos were created to establish Laura McGoldrick as a UNICEF Aotearoa ambassador, how she hopes to use her platform, and the focus areas of her advocacy. A well-known voice and face in New Zealand households, Laura is a charismatic media personality, TV presenter, and UNICEF Aotearoa ambassador. She teamed up with UNICEF to generate awareness of children’s issues, elevate their voices and raise funds for UNICEF-supported projects. As a mum to two, her passion for promoting children’s rights runs deep. She is extremely passionate about investing in the future of girls, especially in the area of sports.
Video interviews
